Benefits of Good Communication

Lesson 1 Lesson 2 Lesson 3 Lesson 4 lesson 5 Lesson 6 End of Unit Test

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Lesson Objectives

• Understand the benefits of good communication (c)
• Describe good communication to different stakeholder groups (B)

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Create a Google Document listing all of the ways the school communications with you. Share this withpenguinweb@gmail.com

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Starter ( 5 mins)

You should all close your eyes and follow the instructions given by the teacher ....

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Keywords (5 mins)

Add todays keywords to your Unit 4 keywords spreadsheet

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Information (5 mins)

Benefits of good communication

• Increased sales - may come following a successful marketing campaign, the build up of brand awareness or even as the result of excellent reviews from previous customers
• Building reputation - customer loyalty comes with reputation, excellent product knowledge from staff and excellent customer service help with this.
• Motivation - improving staff motivation can also come from good training, rewards and a belief in the brand/product
• Improved efficiency - well motivated staff could feedback information to help the company meet its goals
• Improved product information - the staff product knowledge is important but so is the publicly published information , such as that on the website
• Achieving objectives - good communication can achieve objectives by building awareness of the product/brand and making stakeholders feel positively about it

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Task (40 mins)

Watch the video below - then make a copy of the google document and answer the questions.





REMEMBER TO PRINT DOUBLE SIDED!!

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Plenary ( 5 mins)

Discuss with a friend what non-financial incentives would motivate YOU